Stanford University

NEWS

How Should We Measure the Digital Economy?

Erik Brynjolfsson and Avinash Collis | December 1, 2019

Harvard Business Review
November-December 2019 issue

Macroeconomic indicators can be precisely measured, but they tell only part of the story. Well-being metrics convey a truer picture of how consumers are doing, but they are more subjective. By considering an array of measures, including our GDP-B metric, policy makers, regulators, and investors can establish a better foundation for decision making.

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