Stanford University
GDP-B

A new way to measure growth and well-being in the economy

GDP is the status quo, but it doesn’t quite measure up

Gross Domestic Product, or GDP, is the sum of the value of all goods and services produced in a country in one year, where price is a proxy for value. Developed in the 1930s and reported quarterly, GDP remains the dominant metric economists and policymakers look to for analyzing the health of our economy and setting economic policy.

Yet GDP fails to measure well-being in the digital economy. As more and more of our economy is driven by digital rather than physical goods, by bits rather than atoms, traditional methods used to measure the economy are no longer accurate.

“The welfare of a nation can scarcely be inferred from a measurement of national income.”

Simon Kuznets

“GDP does not allow for the health of our children, the quality of their education, or the joy of their play.”

Robert Kennedy

“What you measure affects what you do. If you don’t measure the right thing, you don’t do the right thing.”

 Joseph Stiglitz

We propose a new method to measure modern economies

As more and more of our economy is driven by digital rather than physical goods, traditional methods used to measure the economy are no longer accurate. We need a better method of measuring the health and progress of the AI-powered economy in order to build a tech-driven society that benefits everyone.

GDP-B (the ‘B’ stands for benefits) measures how much consumers benefit from goods and services, not just how much they pay. Our approach starts from basic principles of economics: changes in well-being stem from changes in the economic surplus created by goods and services, rather than the money spent on them.

What is the value of something you can consume for free?

How we do it

Our goal is to transform economic measurement for the digital age with a novel, reliable, and replicable set of metrics for changes in welfare. Digital platforms, fine-grained data, and machine learning allow us to better account for several dimensions of people’s welfare and measure the value of digital goods as they change over time.

In practice, our team uses massive online choice experiments to measure the consumer surplus from free digital goods not captured by traditional economic statistics. We can also apply GDP-B to other areas of the economy, including household production, government services, and changes in health, environmental, and social indicators.

Our vision

Our vision is to transform economic measurement for the digital age with a reliable and replicable set of metrics for changes in wellbeing. GDP-B can also be applied to other areas of the economy, including household production, government services, and changes in health, environmental, and social indicators.

Policymakers can use our work to predict changes in the economy and make data-driven decisions

Other researchers and nations leverage, adopt, and improve upon our framework

Companies get a sense of which of their products are creating the most value for consumers

 

GDP-B measures consumer surplus of thousands of goods and services.

Timeline

The anticipated three-year timeline includes experiments, scaling, and convenings that allow us to measure more goods, more frequently over time.

Supporters

Current supporters of the GDP-B project include:

National Science Foundation – NSF’s mission is to advance the progress of science, a mission accomplished by funding proposals for research and education.

Project Liberty – Project Liberty is stitching together an ecosystem of technologists, academics, policymakers and citizens committed to building a better internet—where the data is ours to manage, the platforms are ours to govern, and the power is ours to reclaim.

Let’s talk

Our research is powered by access to top research talent, survey resources, and collaborations. The anticipated three-year timeline includes experiments, scaling, and convenings that allow us to measure more goods, more frequently over time.

Join us in our mission to advance our collective understanding of the digital economy. Learn how to be part of the GDP-B project by emailing digitaleconomylab@stanford.edu.

GDP-B team

Erik Brynjolfsson

Erik Brynjolfsson
Principal Investigator
Director, Stanford Digital Economy Lab; Jerry Yang and Akiko Yamazaki Professor and Senior Fellow, Stanford Institute for Human-Centered AI (HAI)

David Nguyen

David Nguyen
Researcher

Avinash Collis

Avinash Collis
Stanford Digital Fellow

Xiupeng Wang

Xiupeng Wang
Stanford Digital Fellow

Diane Coyle

Diane Coyle
Collaborator
Bennett Institute of Public Policy,
University Of Cambridge

Stanford University