Stanford University
 
Harikesh Nair

Harikesh Nair

Affiliated Faculty

Harikesh S. Nair is the Jonathan B. Lovelace Professor of Marketing at Stanford GSB.

Harikesh’s research is in marketing analytics and computational social science. His research brings together social science theory, statistical tools, and marketing data to better understand consumer behavior and to improve the strategic marketing decisions of firms. This work speaks to the challenges and opportunities firms face as they transition to a world where marketing becomes a data-oriented, algorithmically-driven business function.

Affiliations

  • The Jonathan B. Lovelace Professor of Marketing. Stanford Graduate School of Business
Stanford University