Renée is an expert on the intersection between behavioral science and technology, and the implications for cognitive bias in human decision-making. She is a leading thinker on the science of digital brand strategy and her research and expertise have been published in various academic and trade publications.
Renée’s research examines how social structure and technology (e.g., Digital Customer Experience, Status, Social Media) affect performance and self-perception (as featured in her TEDx talk, “The Outsourced Mind”). Her projects have examined how cognitive style predicts preference for AI versus human input; the interaction of brand status and placebo effects in performance; how consumers determine real from fake products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion.
Renée is a 2020 honoree on the Thinkers50 Radar List of thinkers who are “putting a dent in the universe,” and has been named one of the World’s Top 40 Professors under 40 by Poets and Quants.