Stanford University


Measuring the Consumer Trust in Artificial Intelligence


Erik Brynjolfsson
Avinash Collis
Jae Joon Lee


AI is fundamentally reshaping how our economy works. Even though the adoption of AI at workplaces is of critical importance, it is also true that the consumer’s trust in AI is one of the most important factors which will affect the speed of the transition to the AI economy. This project aims to provide a better snapshot of a consumer’s trust in AI. By using qualitative and quantitative responses from consumers, the project will produce the index of the consumer’s trust in AI, information on relative importance of each factor that affects the consumer’s trust in AI, and current and potential economic value of AI over humans to consumers.  

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Stanford University