JooHee Oh

Digital Fellows
Working with Professor Brynjolfsson at the Lab motivates me deeply, as it allows me to study and contribute to the rising value of AI and digital economy growth. This collaboration gives me a strong sense of purpose in helping shape the future of digital value creation.

Associate Professor, Handong Global University

JooHee Oh is an associate professor in the Department of Management and Economics at Handong Global University in South Korea. Her research focuses on the intersection of the digital economy, user-generated content, and business analytics. JooHee’s work has been published in journals such as Information Systems Research, Decision Support Systems, INFORMS Journal on Computing, and IEEE Transactions on Computational Social Systems.

She holds a Ph.D. from the Marshall School of Business at the University of Southern California. She serves as a Digital Fellow at the Stanford Digital Economy Lab (DEL).