Inventing tools and metrics for an AI-driven economy that supports shared prosperity.

Today’s digital landscape defies traditional measurement: online platforms orchestrate transactions between millions of global participants, artificial intelligence silently drives unprecedented value creation, and consumers enjoy countless free services that current metrics, some 150 years old, struggle to quantify. Meanwhile, the tangible economic impact of AI—from productivity gains to entirely new forms of value—remains largely invisible to conventional metrics designed for an age of atoms, not bits.

We believe the AI revolution is going to require a revolutionary perspective on how we measure our economy.

Our brilliant interdisciplinary research team is pioneering groundbreaking frameworks that capture the complete picture of value creation in the modern digital world. We’re developing new tools, indexes, and dashboards to reflect emerging, high-frequency data sources, digital goods, and under-measured benefits. These metrics reveal how digital goods generate value, quantify AI’s transformative impact, and track economic shifts as they happen. With these resources at their disposal, business leaders and policymakers can make better informed decisions and successfully navigate technological change.

Hands working on a laptop keyboard
Guiding policy in the right direction requires knowing where to look.
Erik Brynjolfsson Jerry Yang and Akiko Yamazaki Professor

The heart of science is measurement.